From dwell time to vision: marketing terms and abbreviations with V
Would you like to know what dwell time , visits and the vision of a company are all about? Then you've come to the right place. In our glossary, we explain important marketing terms that begin with the letter V. Viral marketing is also on the list. Just take a look:
Marketing glossary: A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
- Dwell time
The dwell time (or session duration) is the average amount of time a user spends on a website. The dwell time extends from the time the page is accessed - e.g. via the search results link on a search engine - until the user leaves the page. The result is an important metric for assessing the attractiveness of a website for a user. The longer a user stays on a particular website, the greater the likelihood that they will like it. Increasing the length of stay is therefore the goal of every website operator.
- Viral marketing
Viral marketing is a special marketing strategy that is particularly widespread in social media. The basic idea is to publish unusual, surprising messages that directly or indirectly draw attention to a product, a brand or a company and that spread as quickly as a virus. The aim is for the message sent out to be "contagious" and work like good word of mouth. The most commonly used medium for viral marketing is video. One example of successful viral marketing is Edeka's "Supergeil" campaign.
- Vision
The vision is a strategic component of the corporate mission statement. This includes the vision, mission and values of a company. The vision encompasses the goal and thus the future of the company. The focus is on questions such as: What does the company do? Why does the company exist? For whom does the company exist? The vision is strongly emotional. An example of a company's vision is Wikipedia's vision: "Imagine a world in which every single person has a free share in the totality of knowledge."
- Visits
The term visits refers to the number of visits to a website. If a user accesses at least one page of a website, a visit has been made. In contrast to the unique user metric, which indicates the number of different visitors, visits can also record one and the same visitor several times.
Marketing terms V: Viral, Visits, Vision
