• Inbound marketing

Inbound marketing means something like incoming marketing. With this marketing method, customers approach you. They actively search for information about a product or service and make contact accordingly. This process serves as the starting point for developing a business relationship. An example of this is email marketing or subscribing to a newsletter. This keeps the company and customer in contact. If trust is established in this way, the likelihood of an informative person becoming a paying customer increases. The opposite of inbound marketing is outbound marketing, which approaches potential customers and works via television advertising or the distribution of flyers, for example.

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• Influencer marketing

Influencer marketing can be translated as influencer marketing. In this form of online marketing, the focus is on a person who uses their own social media channels, for example, to report on their life in an attention-grabbing way and combines this with a specific advertising message. This person is called an influencer. An influencer has a wide reach on social media and enjoys a high level of trust and reputation among their friends or followers. This gives their product recommendations particular weight. If a company recruits an influencer for its marketing, it can initiate credible marketing and address target groups that it may not be able to reach via other channels.

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• Image

In marketing, image refers to the overall image of a company, product or brand - in other words, the complete external perception. It can also be expressed more casually as reputation. The image is always subjectively driven and always appeals to the emotions of the target group. It combines all the positive and negative aspects that the target group associates with the company, brand or product.