Instagram marketing (Tutorial)

Language: German

Instagram marketing (tutorial): on course for growth with strategy

Would you like to use Instagram to strengthen your business and brand? In over 7.5 hours, trainer Tobias Becker will show you how to gain followers and customers on the social media platform, achieve likes and ultimately increase your sales with a well thought-out strategy. Instagram marketing from A for creating an account to Z for target group!

Instagram marketing: develop your strategy for a successful Insta channel!
Getting started: learn the basics and set up your Instagram account correctly
Reach: Use stories, IGTV, reels, guides and more to become more visible
Theory and practice: tried-and-tested marketing strategies and numerous tips and tricks
Ideal for anyone who wants to run their Instagram channel professionally
Over 7.5 hours from trainer Tobias Becker for your success on Instagram

If Instagram, then with strategy! Start the tutorial and get your channel on course for growth with all the tips and tricks!

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Details

content: 8 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Examples of use

Open gallery

Develop your own Instagram marketing strategy with the help of this tutorial.

Introduction.

Instagram marketing: 1.1 | Introduction

In this video, I'll give you a very brief introduction to this Instagram marketing video course.

free of charge

Instagram marketing: 1.2 | What is Instagram?

In this video, we explain what Instagram actually is.

Instagram marketing: 1.3 | Advantages and disadvantages of Instagram

In this video, I explain the pros and cons of Instagram.

Instagram basics

Instagram marketing: 2.1 | Create a real account

Instagram marketing: 2.1 | Create an account

In this video we create an Instagram account.

Instagram marketing: 2.2 | Feed, homepage

In this video I show you the start page.

Instagram marketing: 2.3 | Activities

In this video I show you the activities.

Instagram marketing: 2.4 | Message function

In this video I show you the message function.

Instagram marketing: 2.5 | Explore-Page

In this video I show you the Explore Pages.

Instagram marketing: 2.6 | Profile

In this video I show you the profile.

Instagram marketing: 2.7 | Reels

In this video I show you the reels.

Instagram settings & competition

Instagram marketing: 3.1 | Settings

In this video I show you the settings.

Instagram marketing: 3.2 | Private vs. business account

In this video, we compare the private account with the business Instagram account.

Instagram marketing: 3.3 | Linking a business account

In this video, I explain how you can link your business account.

Instagram target audience

Instagram marketing: 4.1 | Feeds in check

Instagram marketing: 4 feeds to check

In this video, we take a look at a few Instagram profiles.

Optimize your profile

Instagram marketing: 5.1 | Instagram on PC (mobile version)

In this video we use the Instagram PC version.

Instagram marketing: 5.2 | Emoji for PC

This video is about emojis and how you can use them on your PC.

Instagram marketing: 5.3 | Instagram description

In this video, we look at the Instagram description.

Instagram marketing: 5.4 | Special fonts for the description

In this video we talk about special fonts on Instagram.

Instagram marketing: 5.5 | Call-to-action in the description

In this video we talk about the call-to-action in the description.

Instagram marketing: 5.6 | More links with Linktree

In this video I explain how to add more links with Linktree.

Instagram marketing: 5.7 | Making your link tree legally compliant

Below we talk about Instagram's settings for compliance with the General Data Protection Regulation. This is not legal advice, all information is my personal opinion only and may be incorrect.

Therefore, if you have any questions, please contact a legal advisor to discuss the matter with that person.

Instagram Marketing: Optimization

Instagram marketing: 6.1 | Important: Call-to-action (and how do I do it)

In this video there are a few more words about the call-to-action.

Instagram marketing: 6.2 | The keyword planner - find out search volume in a new Google Ads account

In this video, I show you when you should post.

What is important for the range

Instagram marketing: 7.1 | Savings

In this video we talk about saving.

Instagram marketing: 7.2 | Dispatches

In this video we talk about the shipments.

Instagram marketing: 7.3 | Comments and likes

In this video we talk about comments and likes.

Instagram marketing: 7.4 | The Instagram algorithm

In this video we discuss the Instagram algorithm.

Instagram keywords and hashtags

Instagram marketing: 8.1 | What do I need hashtags for?

In this video, I introduce you to the topic of hashtags.

Instagram marketing: 8.2 | Where to use hashtags and keywords

Instagram marketing: 8.2 | Where do I use hashtags and keywords?

In this video, we discuss where you should use hashtags.

Instagram marketing: 8.3 | Hashtag types (popular, low search volume, trending, personal)

In this video I show you the 4 types of hashtags.

Instagram marketing: 8.4 | Hashtag text as spam protection

In this video we write a text as hashtag spam protection.

Instagram Story

Instagram marketing: 9.1 | Why you should use Instagram stories

In this video, I explain why you should use Instagram Stories.

Instagram marketing: 9.2 | How does an Instagram story work?

In this video, we discuss how the Instagram Story works.

Instagram marketing: 9.3 | Text and pens

In this video I show you texts and pens.

Instagram marketing: 9.4 | Location, mentions, hashtags and GIFs

In this video I show you location, mentions, hashtags and GIFs.

Instagram marketing: 9.5 | Votings, mood barometer and questions

In this video I show you voting, mood barometers and questions.

Instagram marketing: 9.6 | Filters, superzoom and bommerang

Instagram marketing: 9.6 | Filters, superzoom and Boomerang

In this video I show you filters, superzoom and Boomerang.

Instagram marketing: 9.7 | Save stories, share and close friends

In this video I show you how to save stories.

Instagram Marketing: 9.8 | Create Instagram Story in Canva

In this video, we create an Instagram Story together using Canva.

Instagram marketing: 9.9 | Statistics of the stories

This video provides a brief introduction to Story Insights.

Instagram marketing: 9.10 | Add highlights

In this video, we discuss how to add Instagram highlights.

Instagram Story Hacks

Instagram marketing: 10.1 | Story Hacks 1 - monochrome background

In this video I show you a Story Hack #1.

Instagram marketing: 10.2 | Story Hacks 2 - Picture in picture (copy and paste)

In this video I show you a story hack #2.

Instagram marketing: 10.3 | Story Hacks 3 - Select font color from image

In this video I show you a story hack #3.

Instagram marketing: 10.4 | Story Hacks 4 - Hashtags and reach

In this video I show you a story hack #4.

Instagram marketing: 10.5 | Story Hacks 5 - Glowing emojis

In this video I show you a story hack #5.

Instagram Live & IGTV

Instagram marketing: 11.1 | Instagram Live

In this video they discuss the Instagram Live.

Instagram marketing: 11.2 | Implementation of the livestream

In this video, I show you how to carry out a livestream.

Instagram Reels

Instagram marketing: 12.1 | What are Instagram Reels actually?

In this video, we discuss what Instagram Reels are.

Instagram marketing: 12.2 | How to record an Instagram reel

Instagram marketing: 12.2 | How do I record an Instagram reel?

In this video, we discuss how to record an Instagram reel.

Instagram Marketing: 12.3 | Create Reels with Canva

In this video we create a reel with Canva.

Instagram Marketing: 12.4 | Create Reels with Canva - Variant 2

In this video we create a reel with Canva .

Instagram marketing: 12.5 | Get more out of your reels!

In this video, I'll show you how to get more out of your reels.

Instagram Guides

Instagram marketing: 13.1 | Create a guide

Instagram marketing: 13 | Create a guide

In this video I introduce you to the topic of "Guides".

Einsichten

Instagram marketing: 14.1 | Basic post insights

In this video we discuss the basic post insights.

Instagram marketing: 14.2 | Accounts reached

In this video we discuss the accounts achieved.

Instagram marketing: 14.3 | Content interaction

In this video we discuss content interaction.

Instagram marketing: 14.4 | Your target group

In this video we discuss the target group.

Instagram Marketing: Further information.

Instagram marketing: 15.1 | Link people

In this video we discuss linking people.

Instagram marketing: 15.2 | Screening the competition with Social Blade

In this video, I show you how you can screen your competition for free.

Instagram marketing: 15.3 | Why you shouldn't buy followers!

In this video, we discuss why you shouldn't buy followers.

Instagram Marketing: Reach - free methods

Instagram marketing: 16.1 | Connect with other influencers

In this video, we discuss connecting with other influencers.

Instagram marketing: 16.2 | More tricks for more story reach

Instagram marketing: 16.2 | More tricks for a higher story reach

In this video you will find more tricks for more story reach.

Instagram marketing: 16.3 | Gary V. method

In this video I explain how the Gary V. method works.

Instagram marketing: 16.4 | The celebrity method

In this video, I explain how the celebrity method works.

4 Growth Strategies (by Neil Patel)

Instagram marketing: 17.1 | Introduction Trends

In this video, I introduce you to the trends.

Instagram marketing: 17.2 | The numbers game

In this video, we discuss step 1 of the Niel Patel Instagram growth strategy.

Instagram marketing: 17.3 | Grab the fans of well-known influencers or brands in your industry

In this video, we use the followers of well-known brands.

Instagram marketing: 17.4 | Publish new posts every day at the best times

In this video there are a few words about regularity.

Instagram marketing: 17.4 | Use relevant hashtags

Instagram marketing: 17.5 | Use relevant hashtags

In this video, I explain what relevant hashtags are.

Instagram marketing: 17.5 | 2 Align your content with your target group

Instagram marketing: 17.6 | Align your content with your target group

In this video, we discuss step 2 of the Niel Patel Instagram growth strategy.

Instagram marketing: 17.6 | Decide on a story

Instagram marketing: 17.7 | Decide on a story

In this video, we make up a story for you.

Instagram marketing: 17.7 | 3 Create and use a branded hashtag

Instagram marketing: 17.8 | Create and use a branded hashtag

In this video, we discuss step 3 of the Niel Patel Instagram growth strategy.

Instagram marketing: 17.9 | Optimize your Instagram profile and content for search queries

In this video, we discuss step 4 of the Niel Patel Instagram growth strategy.

Reach with cross-promotion.

Instagram marketing: 18.1 | Marketing with Facebook groups

In this video, I explain how cross-promotion works with a Facebook group.

Instagram marketing: 18.2 | Marketing with YouTube

In this video, I explain how cross-promotion works with YouTube.

Instagram marketing: 18.3 | Marketing with podcast

In this video, I explain how cross-promotion works with a podcast.

Instagram Marketing: Reach - paid methods

Instagram marketing: 19.1 | Get followers quickly

In this video, I show you how you can get followers faster.

Instagram marketing: 19.2 | Buy Shotouts

In this video, we discuss how to grow faster with shoutouts.

Instagram marketing: 19.3 | Contests

In this video, we say a few words about competitions.

Instagram marketing: 19.4 | Tips for successful competitions on Instagram

In this video, I explain the tips you can use to improve your competitions.

[Case Study] Instagram Marketing: Theme Pages

Instagram marketing: 20.1 | What are Theme Pages?

In this video I explain what Theme Pages are.

Instagram marketing: 20.2 | Choose niche and name

In this video we choose the name and the niche.

Instagram marketing: 20.3 | Choose profile picture and optimize description

In this video we choose the profile picture.

Instagram marketing: 20.4 | Text templates with call-to-action

In this video, we create a text template with a call-to-action.

Instagram marketing: 20.5 | Where do I get the posts and how do I post them?

In this video I explain where we get the image contributions from.

Instagram marketing: 20.6 | Which posts should I post?

In this video I explain which posts you should post.

Instagram marketing: 20.7 | Pre-schedule posts for free (Creator Studio)

In this video, I show you how you can plan your posts for free.

Content recycling for more reach

Instagram marketing: 21.1 | Instagram posts on Pinterest

In this video, we upload our Instagram posts to Pinterest.

Instagram marketing: 21.2 | Instagram posts in your Facebook group

In this video we upload our Instagram posts to Facebook.

Instagram marketing: 21.3 | Instagram posts on YouTube

In this video we upload our Instagram posts to YouTube.

Instagram marketing: 21.4 | Instagram Reels on TikTok

In this video we upload our Instagram posts to TikTok.

More tips & tricks

Instagram marketing: 22.1 | Unmasking fake influencers

In this video, I show you how to spot fake influencers.

Instagram marketing: 22.2 | Interaction with your community

In this video, we talk about interacting with your community.

Instagram marketing: 22.3 | Template for your success (and download)

There is a checklist in this video.

download project file

Legal aspects

Instagram marketing: 23 | Legal: Image rights, surreptitious advertising and data protection

Below we talk about image rights, surreptitious advertising and data protection on Instagram. This is not legal advice, all information is my personal opinion only and may be incorrect.

If you have any questions, please contact a legal advisor to discuss the matter with them.

graduation

Instagram Marketing: 24 | Graduation

In this last lesson, I would like to say goodbye to you.

Details of the content

Instagram marketing with strategy
Whether for your company or for your self-employment - as soon as you want to run Instagram professionally and boost your sales with real followers: This 7.5+ hour training course by Tobias Becker will get you ahead on the social media platform! Start fresh by creating your Instagram account or use the video tutorials to improve your existing Insta presence .

The basics: How Instagram works

If you don't know Instagram at all or only a little, start with the basics in this tutorial . How do you create your business account? What's the deal with activities, the Explore page or the reels? What settings should you make and what tools can you use to optimize your profile? And what factors play a role in your reach? Understand the Instagram algorithm and lay the foundation for your Instagram marketing!

The possibilities: Stories, livestreams, IGTV, reels and guides

Every social media portal has its own peculiarities. Instagram is no exception. The course highlights all the important facets that you can use for your marketing, including Instagram stories, livestreams (IGTV), reels and guides. You will quickly understand what opportunities are available to you in each case and how you can use the tools specifically to increase your reach.

Get your Instagram marketing on the road to success

Use the right keywords and hashtags in the right place to be seen on Instagram. Learn how to screen your competition and get input for your own Instagram strategy . Take a look at different methods such as the Gary V. or the celebrity method to expand your reach. Learn about Neil Patel's four growth strategies and which free and paid methods will give your Instagram marketing channel a boost . Everything you need to make your Insta presence grow and flourish, all in one training course!

More tutorials about the social media platform Instagram: