Logo development for photographers

Language: German

Logo development for photographers

Are you still tinkering or are you already creating? Logo design is not easy, nor does it have to become a complex science. That's why Gabor Richter gets to the heart of logo design for you in this video training: what really matters, how to evoke emotions with shape, color and font, what to avoid in order to stand out. Basics and clear messages from the mouth of a trained media designer with years of corporate design expertise.

14 lessons, 90 minutes of video training
Focused on the essentials: Emotions, colors, shapes and fonts
Direct the focus, pay attention to the size and also work without color
By Gabor Richter, an experienced media designer with corporate design know-how

Logically to the logo! A video training course for anyone who wants to know what really counts.

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Details

Usable with:
content: 2 h Video training
Licence: private and commercial Rights of use

Examples of use

Open gallery

What should your logo look like? Simply design it yourself!

Intro for the video training

free of charge

What you can expect in the video training "Logo development for photographers"

An exciting training course on logo creation for photographers awaits you.

Develop logo for photographer.

Logo development for photographers - 01 Intro

This video training is mainly aimed at photographers who want to create their own professional-looking logo. It is not a tutorial that explains step by step how to create a vector file in Illustrator, for example, but rather I deal with the basic questions about the shape and design of the logo.

In the intro video, I welcome you and briefly summarize the content of this video training. I explain why the training is mainly aimed at photographers and what I have focused on.

Logo development for photographers - 02 Name

In my opinion, the first step towards a good logo is finding a name. I have many helpful tips on this, which I have gathered over many years of experience as a media designer.

Logo development for photographers - 03 Brand

In this video, I explain the difference between a word mark and a figurative mark. In particular, I address the question of what you should look out for when choosing a trademark.

Logo development for photographers - 04 Fonts

In the fourth video, I show you how important it is to choose the right font for your logo. I use sample logos to illustrate what you should pay particular attention to when choosing a font.

Logo design for photographers - 05 Free fonts

In this video I give some useful tips and tricks on how to get suitable and free fonts. I also give a clear site recommendation for such fonts.

Logo development for photographers - 06 colors

In this video, I talk about the color choice of your logo. The most important thing for me is that the color suits you or your company.

Logo development for photographers - 07 black and white

This video is about the fact that logos for photographers in particular should also work in black and white. This is particularly important for documents and watermarks.

Logo development for photographers - 08 forms

In this video, I explain which meanings are behind which shapes. I show why it is so important to think about the shape of the logo.

Logo development for photographers - 09 Focus

In this video, I deal with focus and directing the gaze. For me, it is important that the focus is always directed to the most striking feature of the logo.

Logo development for photographers - 10 size

The size of the logo is also very important. In this video, I explain how important it can be for the logo to work both very small and very large.

Logo development for photographers - 11 Simplicity

In this video, I make it clear that simplicity is also very important in a logo. Using illustrative examples, I explain that the eye is overwhelmed by too much information and therefore quickly becomes disinterested if a logo is too overloaded.

Logo development for photographers - 12 Rating

In this video, I recommend not publishing the logo immediately after completion. It makes more sense to sleep on it for a few nights and have the logo evaluated by a professional if necessary.

Logo development for photographers - 13 pixels & vectors

In this video, I explain the difference between pixels and vectors. I also explain which of these two variants is more suitable for designing a logo.

Logo development for photographers - 14 Outro

In the last video, I thank you and give you a few final tips. I also offer you a platform where you can get feedback from other consumers of my video.

Details of the content

A lot of photographers run around the world and often have a logo that is not quite as useful. Some even have no logo at all. For anyone else who has a different profession or hobby (e.g. craftsman) and needs a logo, I would recommend having one made. Photographers, who usually already have a feeling for colors, lines and even knowledge of Photoshop anyway, I can recommend with a clear conscience to create one themselves. That's why there is this video training, which teaches you the most important basics so that you can let off steam creatively yourself.

Of course, there are also online providers who can create a logo at a reasonable price. In fact, they're not entirely bad. The only thing is: The graphic designers who are active online and create logos via the Internet don't know you as well as you do. If you already have the basic knowledge with this training, then you can collect a lot of important information yourself and then pass it on, for example: "Which name do I want to choose, which font suits me and which colors reflect me perfectly." Once you have this, the graphic designer can of course put a lot more of your personality into the logo.

Logo development for photographers - what you can expect in this training course:

Why is it important to have a logo as a photographer or hobby photographer.
What name should I choose? (pseudo name / stage name)
How do I find a suitable name for myself? (Brainstorming, if you are alone)
Do I opt for a word mark or a figurative mark?
Which font suits my character?
Where can I find free fonts if I don't want to buy one?
Which color do I choose for myself and why do I choose this color?
What do I have to consider when creating a colored logo?
Why does my logo have to work in black and white?
What do the shapes of a logo mean and what do they say about me?
How do I create the right size so that the logo also works for all formats such as web or print?
How do I convey in my logo what I offer as a photographic service?
How do I have my logo assessed before it is published?
What is a vector file and why do I need it?

Photoshop only plays a very small role in this video. In principle, you can also use InDesign or Illustrator for this. Much more important are the thoughts and approaches that are conveyed in this training. When Photoshop briefly comes into play, you should have some basic knowledge. If you know what a layer is, how a mask works and where the tools in Photoshop are located, then you are sure to have a lot of fun.