Newsletter marketing with Mailchimp

Language: German

Mailchimp tutorial: How to manage your newsletter marketing

Targeting contacts at the right time? Collect email addresses with the help of lead magnets? Carry out A/B tests to see which newsletter works better? Mailchimp makes all this and more possible. Learn how to use the application effectively for your newsletter marketing in this five-hour tutorial by trainer Leon Chaudhari.

The tutorial goal: Make your newsletter marketing much easier with Mailchimp
Learn the basics: importing contacts, creating and editing newsletters
Increase your target security: create, segment and individually address audiences
How to become visible on the web: Create landing pages, websites and forms with Mailchimp
Start your A/B tests: find out which subject lines, delivery times and content perform better
Create funnels: Schick your email recipients on individual newsletter journeys
Learn all about: Mailchimp postcards, the Mailchimp Content Studio and customer journeys
From getting started to skillful application - a 5-hour tutorial by Leon Chaudhari

Inform. Sell products. Offer services. Whatever you want to achieve with your newsletter marketing: start the tutorial and become a mail champ with Mailchimp.

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Details

content: 5 h Video training
Licence: private and commercial Rights of use

Examples of use

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How to do it with Mailchimp: Create newsletters & funnels, perform A/B tests and create landing Pages.

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Learn how to design and manage your entire newsletter marketing with Mailchimp.

Mailchimp basics

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Mailchimp: 1.1 | Introduction to Mailchimp

In this video you will learn the basics of Mailchimp. You will learn what Mailchimp is, how it works and what you can do with Mailchimp.

Mailchimp: 1.2 | Create audience

In this video you will learn how to create an audience.

Mailchimp: 1.3 | Add contacts manually to an audience

In this video you will learn how to add contacts to an audience.

Mailchimp: 1.4 | Prepare manual email address import

In this video you will learn how to add contacts manually.

Mailchimp: 1.5 | Set segments

In this video you will learn how to create segments.

Mailchimp: 1.6 | Delete and edit segments

In this video you will learn how to delete and edit segments.

Mailchimp: 1.7 | Add tags

In this video you will learn how to add tags.

Mailchimp: 1.8 | Connect tags and segments

In this video you will learn how to merge tags and segments.

Create newsletter

Mailchimp: 2.1 | Creating Mailchimp newsletters, step by step

In this video you will learn how to create a newsletter.

Mailchimp: 2.2 | Add blocks to newsletter & create surveys in Mailchimp

In this video you will learn how to add a block to a newsletter.

Mailchimp: 2.3 | Create plain text newsletter

In this video you will learn how to create plain text newsletters.

Mailchimp: 2.4 | Tracking options in Mailchimp newsletters

In this video you will learn more about tracking options for newsletters.

A/B testing

Mailchimp: 3.1 | Create A/B test for subject lines - first step

In this video you will learn how A/B split testing works.

Mailchimp: 3.2 | Create A/B test for subject lines - second step

In this video you will learn how A/B split testing works. The second video on the topic.

Mailchimp: 3.3 | Create A/B test for names and email addresses

In this video you will learn how A/B split testing works for names and emails.

Mailchimp: 3.4 | A/B test for newsletter content

In this video you will learn how A/B split testing works for newsletter content.

Mailchimp: 3.5 | A/B test for the send time of newsletters

In this video you will learn how A/B split testing works for the send time of newsletters.

Edit newsletter

Mailchimp: 4.1 | Edit and send newsletter template

In this video you will learn how to edit the newsletter template.

Mailchimp: 4.2 | View and edit campaigns

In this video you will learn how to view campaigns.

Mailchimp: 4.3 | 5 tips for subject lines

This video gives you 5 tips for subject lines.

Mailchimp: 4.4 | 5 tips for newsletters

In this video you will learn 5 tips for newsletters.

Mailchimp: 4.5 | View campaign reports

In this video you will learn where you can view campaign reports.

Customer Journeys

Mailchimp: 5.1 | Creating a customer journey, step by step

In this video you will learn how to create a customer journey.

Mailchimp: 5.2 | View and understand customer journey reports

In this video you will learn how to create customer journey reports.

Mailchimp: 5.3 | Customer journey tools explained in detail

In this video you will learn more about a variety of functions of the Customer Journey Tool.

Mailchimp: 5.4 | Triggers in a customer journey and filter functions

In this video you will learn more about triggers in a customer journey.

Mailchimp: 5.5 | Settings for a customer journey

In this video you will learn more about the settings for the customer journey.

Mailchimp postcards

Mailchimp: 6.1 | Sending a postcard via Mailchimp, step by step

In this video you will learn how to send postcards with Mailchimp.

Mailchimp: 6.2 | Recurring postcards and other types of Mailchimp postcards

In this video you will learn how to send recurring postcards.

Mailchimp: 6.3 | When is it worth sending postcards?

In this video you will learn whether postcards are worthwhile.

Landing Pages

Mailchimp: 7.1 | Create simple landing Pages

In this video you will learn how to create a simple landing page with Mailchimp.

Mailchimp: 7.2 | Create complex landing Pages

In this video you will learn how to create a complex landing page with Mailchimp.

Mailchimp: 7.3 | Edit embedded forms

In this video you will learn how to edit embedded forms.

Mailchimp: 7.4 | Create App Download Signup Form

In this video you will learn how to create an app download signup form.

Mailchimp: 7.5 | Receive payments with a landing page

In this video you will learn how to receive payments with a landing page.

Create website with Mailchimp

Mailchimp: 8.1 | Creating a website with Mailchimp, step by step

In this video you will learn how to create a website with Mailchimp.

Mailchimp: 8.2 | Add pages to website

In this video you will learn how to add pages to your website.

Mailchimp: 8.3 | Website Builder - Settings

In this video you will learn how Builder settings work.

Mailchimp: 8.4 | Create an online store with Mailchimp

In this video you will learn how to create an online store with Mailchimp.

Mailchimp: 8.5 | Sell services via a website

In this video you will learn how to sell services via a website.

Mailchimp: 8.6 | Edit page and settings

In this video you will learn how to edit the Mailchimp website.

Mailchimp: 8.7 | Add custom domains to Mailchimp

In this video you will learn how to add custom domains.

Content Studio

Mailchimp: 9.1 | Create content automatically, step by step

In this video you will learn how you can have Mailchimp create content for you automatically.

Mailchimp: 9.2 | Edit content in Mailchimp Content Studio

In this video you will learn how to edit content in Content Studio.

Mailchimp: 9.3 | Tools in Content Studio

In this video, you will learn how to work with the tools in Content Studio.

Custom Email Funnel

Mailchimp: 10.1 | Simple email funnel

In this video, you will learn how to use a simple email funnel efficiently and set it up correctly.

Mailchimp: 10.2 | Lead-Funnel

In this video, you will learn how to use a lead funnel efficiently and set it up correctly.

Mailchimp: 10.3 | Quiz-Funnel

In this video you will learn how to use a quiz funnel efficiently and set it up correctly.

Mailchimp: 10.4 | leave-behind-funnel

In this video, you will learn how to use a leave-behind tunnel efficiently and set it up correctly.

Mailchimp: 10.5 | Continuous funnel

In this video, you will learn how to use a continuous funnel efficiently and set it up correctly.

Mailchimp: 10.6 | Lead magnet funnel

In this video, you will learn how to use lead magnet funnels efficiently and set them up correctly.

Details of the content

Save time and money in newsletter marketing with Mailchimp
Whether you're just getting started or starting out - whether you want to collect email addresses or manage your contact data using a different system: in this tutorial by trainer Leon Chaudhari, you'll see what Mailchimp can mean for your newsletter marketing and how the application works. At the end of the course, you will know whether Mailchimp is a sensible alternative for your newsletter marketing. You will be able to create newsletters, audiences and funnels in the software. You will also be able to create your own landing Pages and carry out A/B tests to optimize your newsletters.

For beginners: getting to know Mailchimp from the ground up

The Mailchimp tutorial lasts over five hours and starts with an introduction to Mailchimp so that even beginners can quickly find their way around the topic. You will learn how to import your email contacts into Mailchimp and add them to an audience. You will define individual segments and tags. And, of course, you'll get to the heart of Mailchimp: creating and editing newsletters . Basics that will quickly catapult you from the first step to skillful use of Mailchimp.

For those hungry for success: A/B tests, customer journeys and newsletter funnels

Because newsletter marketing is much more than just sending content to a series of recipients by email: learn how to use Mailchimp's features to increase the success of your campaigns.

For example, you can use A/B tests to find out whether your newsletter recipients respond more to one subject line or the other. Whether the newsletter at nine in the morning works better than the one at noon. Whether the same content is more successful with image A than with image B. You can find out how to easily create and evaluate these and other A/B tests in the tutorial.

You will also learn how to create different types of newsletter funnels so that your contacts are automatically sent a series of newsletters. You will also take a close look at the customer journey of your target group.

Grab the contacts: Landing Pages, websites, forms

No or few contacts yet? Then learn how to create landing pages, websites and forms with Mailchimp . You can use these to collect new email addresses via a lead magnet, for example. This will give you even more contacts that you can then write to via your newsletter.

As you can see, from A for A/B testing to Z for the "leave-behind funnel", this tutorial will show you how to manage your newsletter marketing with Mailchimp comprehensively and effectively . Take a look now and stay tuned!