Create a professional exposé for real estate

Create a professional exposé for real estate: A step-by-step guide with template

Vitalii Shynakov
published:

Today I'll explain how to choose the right template for a real estate exposé on TutKit.com and what you should pay attention to when editing it. Especially for a real estate exposé , a professional and high-quality design is crucial for the best possible first impression. TutKit.com offers a wide range of templates that can make creating documents for a company in the real estate industry much easier. The following will show you how to choose the right template and customize it to your needs.

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Table of contents

Selecting a template for the real estate exposé

In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.

Johnny Isakson

On TutKit.com you can easily find any category of templates. This includes the real estate exposé.

expose example

On the page that opens, you'll find a wide selection of real estate listing templates created by our expert designers in a variety of styles. Choose the template you like best. It should match your requirements and wishes as closely as possible. All templates can be easily edited and adapted to your needs.

exposé example

On the page that opens, you will find two purchase options:

  • One-time purchase at a low price.
  • Or a monthly subscription for all portal content.

Monthly subscriptions are ideal for companies and advertising agencies that need to create posters, advertising brochures, etc. frequently. You can also download corporate identity templates, business cards and other materials to maintain your corporate identity.

sell house without estate agent

A big advantage of our templates is that they can be edited in different programs. So you can choose the software that best suits your needs and skills. Our files are compatible with many paid and free programs, including Word, InDesign, Affinity Publisher and PowerPoint.

expose apartment
The default settings give you all the freedom you need to adapt the templates to your wishes and corporate design. Colors, texts, images - flexibly editable and interchangeable in Adobe InDesign, Affinity Publisher, Microsoft Word or PowerPoint.

Another plus point is the option to watch a video tutorial in which all the necessary and possible file edits are explained to you in detail. With its help, you can adapt the program optimally to you and your needs. With the help of the video, even beginners can successfully edit the finished real estate exposé template.

exposé real estate

The portal's ready-made templates are valued and used by many real estate agents primarily because of their quality and reliability. Our designers created the templates in agency quality, taking modern design trends into account.

Downloading and editing the real estate exposé template

When you purchase and download a ready-made real estate exposé template , you will receive a file with various documents such as a business card, brochure, document template and more. In our example, there are six documents.

The real estate exposé is an important element in the real estate industry that demonstrates the identity of your company as part of the real estate presentation.

exposé apartment

The first step is to change the color scheme of the document, as every company has its own color palette. This way you can easily bring your personal and corporate identity into the document. After all, you want the modern exposés to work in your corporate design.

exposé house

A big advantage of Word are the ready-made icons that you can insert as needed to individualize your document. You will find a large selection of icons on various topics in the toolbar.

exposé property

The shape tool is a good way to highlight the desired elements. The button is located next to the icons. When you click on it, a menu opens with various options from which you can select the appropriate one. If you want to change or customize something, you will find the right tool here.

expose house

Prepare the text and insert it in the appropriate places. Experiment with the font, font size and font color. But don't forget that the text must remain easy to read. So don't overload it with effects, otherwise it will look sloppy and cheap.

exposé template

I've already mentioned icons, but you should also consider images. You can add them from your computer or use the same method as with the icons. A wide range of pictures of the property will make your exposé interesting and authentic.

template exposé
The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not.

Adolf Loos

Prefabricated two-page exposé template

The next type of document we will look at is a two-page brochure with a description of the apartment and photos. We will edit the two-page brochure in InDesign. Here we have a ready-made template with all the information about the apartment and the photos.

The two-page exposé is a compact real estate ad that serves to draw attention to the property and quickly convey the most important features and information about the apartment to potential customers.

Let's use an example to see what you can change and adapt to your needs.

expose pattern

First, you need to change the text and information in the template. You can also change the font, color and size to suit your needs. With a good and thoughtful design that creates a harmonious perception of the information, it is not necessary to move the text.

template expose

Replace the photos with your own. You can do this simply by pressing the left mouse button and dragging and dropping the image into the program. All you have to do is adjust the size and move the images to the same position as they were in the template. Or you can click on the existing image and select a new image via the File => Place menu

expose template

If necessary, change the color palette to match your company. This will give your document the corporate design of your company and make it recognizable to your customers.

real estate exposé

Also highlight the important information.

create expose

Replace the logo, as it is an important element that emphasizes the visual identity of the company. Place the logo on all relevant documents to have a consistent visual identity.

exposé sample

You have considered editing in InDesign because you have the software license from Adobe. This program is easy to use and combines well with Photoshop and Illustrator. With this combination of programs, you can create high-quality documents with lots of graphic elements and images. Photoshop helps with editing photos and creating complex graphic effects, while Illustrator specializes in vector graphics, which is useful for creating logos and illustrations. The combination of these programs expands the design possibilities and ensures a high-quality end product.

Ready-made brochure template for real estate brochures

The brochure template is an ideal complement to a real estate advertisement. A brochure is a compact information booklet that contains the most important features and offers of properties such as apartments and houses. It is an effective advertising tool that can be used to present information in a practical and appealing form.

The advantages of using brochures in real estate advertising are:

  • Visual appeal: brochures can be created with attractive designs and high-quality images to attract the attention of potential buyers.
  • Comprehensive information: Brochures can contain complete information about the property, including its features, photos, floor plans and prices.
  • Easy distribution: Brochures can be easily distributed to interested parties through various channels such as real estate agents, showings, direct mail and others.
  • Professional impression: The use of brochures gives the impression of professionalism and seriousness when selling or renting real estate.

To create a consistent style in all real estate brochure documents, standardize the design, fonts, color scheme and logos used. This creates a uniform and recognizable appearance for the customer and increases the effectiveness of your own positioning as a professional real estate provider.

real estate expose

As with other templates, you can easily change the color scheme and create a consistent style for all documents. This helps to maintain a consistent visual identity and brand recognition. Pay attention to the placement of all relevant information to ensure that the documents are easy to read, aesthetically pleasing and informative enough.

Color is a great way to align the document with your company's corporate design and identity, as it can be used in many elements. A consistent color palette across all documents and media helps to increase brand recognition.

property expose

The brochure offers many ways to structure information, including the creation of tables and charts. Here you can familiarize yourself with the accommodation in detail and find out about its advantages and disadvantages. You can change the information in existing tables or create your own tables. This is very easy with the Word program, which provides you with a variety of tools for working with text.

exposé template Word

In addition to the tables, text and titles also need to be replaced.

create exposes

You can use the tools to highlight or underline the desired information. In addition to text, you can also edit images in Word and add various effects, as you can see in the example.

create exposé

Ready-made business card template for real estate exposé

A business card is an addition to a real estate brochure because you hand it over to the prospective buyer during the viewing. It helps to convey a stylish and harmonious image of you and your company. A business card underlines your positioning and your professional appearance to your customers. We'll show you how to adapt your business card to your needs while retaining your corporate design down to the smallest detail.

real estate exposés

First, replace the dates and colors to match the style of the company. Use the same fonts as in other documents to create a uniform appearance.

expose Word template

Finally, replace the photos and logo and your business card is ready. You can send it straight to print.

Ready-made flyer template for real estate exposé

The ready-made flyer template allows you to convey information about the house or apartment in a different way. It can be used to inform a prospective buyer who is still hesitant. This way you can persuade them to make a decision. There are different types of flyers that can be used to advertise a property, such as information brochures, sales brochures, offer flyers and more. For example, it is very popular to place a small flyer box with flyers to take away at properties that are just being built. This way, people who are watching the house being built can pick up a flyer straight away and find out some initial information.

By adapting these and other templates, you can increase your professionalism and attract more customers to your business by taking the opportunity to provide information about properties at a very early stage and through unconventional means.

Word template expose

As I mentioned before, let's start with changing the text and color, as these are the most important elements you can change when editing templates.

template expose house

The second point to improve is the image. Insert photos of the objects you want to advertise, in this case an apartment or a house. Take pictures of the outside and the inside of the rooms.

expose example property

We have taken another look at the text ad variant, which uses the same elements as the other variants. The main aim of a flyer is to arouse the interest of the target group and persuade them to take an action, e.g. to attend an event, buy a product, make contact or use a service.

Ready-made PowerPoint presentation template for real estate exposés

PowerPoint offers several advantages for creating presentations:

  • An intuitive interface that makes it easy to create slides and add content.
  • A variety of options for designing slides, including a choice of styles, color schemes and fonts.
  • The ability to create a presentation in a consistent corporate style.
  • The ability to save your presentation as a PDF or send it via email, making it easier to distribute.
real estate exposé sample

You should also customize the color palette of your presentation to match your company's colors so that everything can be presented in your company's corporate design. By customizing the text and adding your own graphics, you can also present the information in a user-friendly and understandable way thanks to the presentation template. Graphics and tables make it easier for customers to understand, as visual data is easier to process and remember than plain text.

sample real estate expose

As you can see, when you purchase a template package, you receive all the documents you need for efficient work and effective marketing.

You will receive templates in the appropriate size for the corporate design for real estate marketing:

  • Flyers: Summarize information about real estate or the company with a strong design (folded flyer, DIN long portrait, 6 pages, for Affinity Publisher, InDesign and Word)
  • 2-page brochure: Elegantly present photos, floor plans and information about the property, house and apartment (A4 portrait format, two pages, for Affinity Publisher, InDesign and Word)
  • 12-page exposé: Worth a look page by page - you receive numerous sample pages for a comprehensive property presentation (A4 portrait format, 12 pages, for Affinity Publisher, InDesign and Word)
  • Business card: Your contact details at a glance (85 mm × 55 mm, front and back, for Affinity Publisher, InDesign and Word)
  • Letterhead: For communication with customers and partners (A4 portrait format, cover letter side and back, for Affinity Publisher, InDesign and Word)
  • Presentation: Present the company, real estate, projects (in 4:3, 16:9 and A4 formats for PowerPoint, Keynote and Google Slides)

Ready-made templates from TutKit.com

The TutKit.com portal stands for quality and reliability. Every day, our designers work hard to create and improve projects. We focus not only on external beauty, but also on high quality, functionality and ease of use when editing. All projects are designed with your needs and comfort in mind.

Enough words, discover our templates for yourself now!

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Published on by Vitalii Shynakov
Published on:
From Vitalii Shynakov
Vitalii Shynakov has been working in the areas of online retail, marketing and customer satisfaction since 2012. Until 2022, he was the head of personnel development and online sales department of four successful stores. He has been part of the TutKit.com team since 2024.
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