For a modern business, corporate design is one of the positioning factors for success. It reflects the visual appearance of the company and conveys its values, its mission and its character to the outside world. The development of corporate design is a complex process that requires a systematic and careful approach.
Your brand is your face! Make it memorable and recognizable with the templates from TutKit.com. A stylish corporate design and clear visualization will help you stand out from the competition.
You can use almost anything as a design material if you know how to manipulate it.
Charles and Ray Eames
American furniture designers, architects and filmmakers.In this article, I would like to talk about an algorithm of actions that will help your company create a recognizable and effective corporate image.
What is corporate design?
In simple terms, corporate design is the visual appearance of a company. It consists of basic visual elements such as the logo, typography, color scheme, layouts, symbols and images. Through the consistency of these elements, their imagery and recognizability, corporate design is responsible for creating and maintaining a high level of corporate identity and branding for products and services.
The goal of corporate design is the visual coordination of the corporate identity, which should fully convey the values and characteristics of the company in order to qualitatively differentiate it from its competitors in the market.
Design is intelligence made visible.
Alina Wheeler
American designer and author.Development of a high-quality corporate design
In order to develop a high-quality corporate design , a clear and consistent action plan is important. A well-thought-out algorithm helps to ensure consistency and efficiency in the development process. Here are some of the key steps required to achieve a successful outcome in this challenging task.
If you can't design something in a way that is simple, then you don't understand it well enough.
Albert Einstein
To develop a high-quality corporate design , create a clear and consistent process plan. A well-thought-out algorithm helps to ensure consistency and efficiency in the development process. Here are some of the key steps needed to achieve a successful outcome in this challenging task.
Analyze the brand
This is the first step in understanding the company's core values, mission and goals, as well as the expectations of the target audience. A detailed brand analysis ensures that design decisions are made correctly and that the company's image is appropriate. The brand analysis includes:
- Examine the company's values, mission and goals: interview key representatives of the company to learn more about their vision of the brand and its goals. Analyze the company's previous image, logos and slogans used in the past to determine consistency and success.
- Study the target audience: Conduct market research and analyze the characteristics of the target audience: age groups, education level, social status, etc. Investigate the consumer habits and behavior of the target group, their previous experiences and their expectations of the brand. In this context, also work with a buying persona.
- Analyze expectations of the brand: conduct surveys or focus groups with the target group to understand their preferences, perceptions and requirements of the brand. Analyze reactions to previous advertising campaigns or company materials to understand what works for the brand and what doesn't.
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Creating a visual identity
The whole process is based on preliminary analysis and research that helps to understand the brand and create a visual identity that reflects its uniqueness and attracts the attention of the target audience.
The following algorithm of actions can help in solving this task:
- Logo development: to determine the uniqueness and distinctiveness of your own brand, we conduct a competitive analysis and an analysis of industry trends. Next, we research the visual symbols and associations that can be linked to the brand and develop the initial logo concepts. Separately, an iterative process is used to test and select the best logo option that reflects the brand's character and values.
- Selecting a color palette: In this phase, it is necessary to study the psychology of colors and their impact on brand perception. Analyze design styles and trends to determine the right color palette. Select the main and secondary colors to be used in the corporate materials, taking into account their importance for the brand's character and perception by the target audience.
- Determine fonts and graphic elements: Analyze different fonts and how they impact the brand. You need to select the main and secondary fonts, taking into account their legibility and consistency with the brand style. Next, design graphic elements such as textures, shapes and illustrations that complement the logo and color palette and reflect the uniqueness of the brand.
Designing the website and other media
The design of the website and print materials as part of the corporate design is based on a shared desire to reflect the brand identity and ensure consistency across all communication media and channels. It consists of three main components.
Development of the website design
The visual concept of the website is developed based on the already developed corporate design: Logo, color palette, fonts and graphic elements. The design of the website should reflect the values, mission and character of the brand, allow users to navigate easily and appeal to them with unique design elements.
In the image above you can see an example of a corporate design template that you can download immediately. The corporate design template includes:
- Wrap-around flyer (six-sided, DIN long) for Word, InDesign, Affinity Publisher
- Business card (85 mm × 55 mm) for Word, InDesign, Affinity Publisher
- Letterhead (A4) for Word, InDesign, Affinity Publisher
- Display (90 mm × 130 mm) for Word, InDesign, Affinity Publisher
- Roll-up (85 cm × 220 cm) for InDesign and Affinity Publisher
- Facebook cover image for Affinity Photo and Photoshop
- Presentation slides (4:3, 16:9, A4) for PowerPoint, Keynote and Google Slides
Design of the printed materials
Based on the existing corporate identity, we develop the design for printed materials such as business cards, brochures, flyers, etc. This helps to ensure the consistency of the brand identity. It is particularly important to know the target group and their expectations of printed materials. This makes it easier to determine how best to interact with the audience and create effective communication tools.
Regardless of which corporate design element is being worked on, it is important to use the same style, colors, fonts and identical elements to ensure a consistent brand perception. With every new design element, care must be taken to ensure that it is consistent with the existing corporate identity and does not disrupt the uniform brand image.
Implementation of the corporate design
Design is not how it looks and feels. Design is how it works.
Steve Jobs
Implementing a new corporate design in all areas of the company is a process that requires a systematic and careful approach. This includes a series of steps and activities aimed at ensuring the consistency and effectiveness of the corporate identity.
- Implement the new design: Prepare all necessary materials and resources for the implementation of the new design, including updating logos, templates, the website and other communication materials. As a next step, it is important to organize meetings and training sessions with the company's employees to familiarize them with the new corporate identity and show them how to apply it correctly in all areas of the company.
- Update: All communication materials, the website, products and services should be updated to reflect the new corporate design. It is important to ensure that all departments and areas of the company adhere to the same style and standards of corporate identity.
- Maintaining and improving the corporate image over time: Once the new design is in place, it is important to continuously monitor and evaluate its effectiveness. One must be prepared to adapt and improve the design over time to changing market conditions, technological and fashion trends, and changes in the target audience.
This process requires continuous work to maintain a consistent and recognizable corporate identity while helping to attract customers, strengthen the brand and ensure its competitiveness.
Another example of a corporate design template created by 4eck Media agency. The templates include:
- Wrap-around flyer (six-sided, DIN long) for Word, InDesign, Affinity Publisher
- Business card (85 mm × 55 mm) for Word, InDesign, Affinity Publisher
- Letterhead (A4) for Word, InDesign, Affinity Publisher
- Display (90 mm × 130 mm) for Word, InDesign, Affinity Publisher
- Roll-up (85 cm × 220 cm) for InDesign and Affinity Publisher
- Facebook cover image for Affinity Photo and Photoshop
- Presentation slides (16:9, A4) for PowerPoint, Keynote and Google Slides
Corporate design templates: Why ready-made templates are preferable
If you need to create a corporate design element , such as a logo, from scratch, you can use ready-made templates to select fonts, color schemes, icons and relevant images. This way, you can save a lot of time and money and, most importantly, you can get the job done without any special design knowledge or skills.
The corporate identity templates offered by TutKit.com, for example, were created by professional designers from the renowned agency 4eck Media in compliance with all requirements and standards. They offer a range of ready-made solutions that can be used to turn the concept of any corporate design into reality. From letterheads and business cards to presentations, posters, brochures, flyers and other promotional items, these tools allow you to quickly and efficiently customize the templates to your needs. All you have to do is add your images, select colors and fonts and print your promotional products on an office printer or at a professional print shop. The advantages:
- Full compatibility with InDesign, Word, PowerPoint, Photoshop, CorelDRAW, Apple Keynote, Google Slides and other applications.
- Intuitive layouts that make editing quick and easy.
- A wide range of designs for every taste, for different industries and orientations.
- Access to a variety of learning materials in the form of tutorials, videos and blog articles.
- Professional support for designers.
Ready-made templates are a shortcut to success! Don't waste your time creating a design from scratch - use TutKit.com's high-quality and modern corporate design templates and create your own unique brand.