Corporate design: the most important elements

Behind the brand strategy of a successful company is not just a product or service, but also its face - the corporate design. It is not just a style, but a visualized brand message that conveys the values, style and professionalism of a company. The first glance at a logo or corporate colors can determine how customers perceive the brand they have in front of them.

Looking for an easy and inexpensive way to create a professional corporate identity? TutKit.com offers a wide range of ready-made templates that will help you create a stunning visual image of your own brand in no time.

In this article, I would like to introduce you to the most important components of corporate design so that you understand how to build your company's visual image and make it as effective and memorable as possible for your target audience.

Components of corporate design

Logo

A logo is a graphic element, symbolic image or text that identifies a brand or company. It plays a key role in corporate design as it combines the entire essence of the company in a graphic symbol and reflects its identity, values and style. Simplicity and clarity are important aspects when designing a logo, as they allow for a quick and clear perception of the brand by customers and consumers. A logo designer once said that you have to be able to draw a good logo with your big toe in the sand.

Successful logos from companies such as Volkswagen, Adidas and BMW show us how distinctiveness and trustworthiness can be expressed. By using simple shapes and clear lines, they always give the impression of stability and professionalism.

Colors

Colors in corporate design play a key role in perception. They are responsible for arousing emotions in the target group. Used correctly, colors help to create associations, impressions and feelings that influence the customer's perception of a brand. In German corporate design, traditional colors such as black, grey, navy blue and white are often used. They are associated with stability, reliability and professionalism, the hallmarks of German companies. But colors also sometimes have a kind of season, so that new trend colors emerge again and again, which often flow into the corporate design of companies or into rebrandings.

When making a selection, it is important to consider the company's sector. If a company operates in the financial or technology sector, for example, colors that convey stability and trust, such as blue or grey, are a good choice. Examples include Deutsche Bank or the insurance group Allianz, which have blue as their corporate color. If, on the other hand, the brand specializes in selling products or services for children, brighter and livelier colors such as red or yellow are preferred.

Typography

Typography has a special role to play. It is responsible for emphasizing the identity of the brand. The right typeface reflects the style and character of the company and conveys its values and impressions. In German corporate design, fonts such as Helvetica, Univers or Akzidenz-Grotesk are popular. They are known for their simplicity, cleanliness and good legibility. The task of fonts is to convey characteristics such as professionalism and seriousness. They should reinforce the impression of reliability and stability. With the right typeface, companies can maintain a consistent visual image and make their communication clearer and more effective.

There is also a noticeable trend for companies to have their own fonts, which they have had created by font designers. The Daimler car company, for example, has its own font, as do young companies such as OMR, which had a font designed based on the previously used Futura. Companies want to increase their visual independence and brand differentiation.

Minimalism and simplicity

Successful corporate design is always about simplicity and minimalism. They form a concise and modern image for companies on the market. The minimalist approach helps to focus on the essential aspects of the brand and eliminate unnecessary details and superfluous luxury. Simplicity contributes to the clarity and ease of perception of the brand and makes it more accessible to the audience.

One of the benefits of simplicity in corporate design is the ability to grab attention quickly and keep it for a long time. With simple but effective designs, companies can easily communicate with their customers and influence their emotions and perceptions.

Large German companies use a minimalist approach to emphasize their efficiency and reliability. Clean lines, simple shapes and minimal details give the impression of stability, which is an important feature to remain successful. They prefer concise design solutions that convey economy and reliability. It also helps customers clearly understand the core of the business.

How do you create a successful corporate design?

Developing a successful corporate design is an important step in building a strong and cohesive business. This process requires careful work at every step to create a visual image that reflects the company's values, style and professionalism. This can be achieved with the help of the following scheme:

• Define goals and target audience: The first step is to be clear about your company's target audience. Determine what impression you want to make on your customers and what messages you want to convey with your future design.
• Research the competition: Conduct a market and competitor analysis to find out which strategies and design elements are working and which are not. This will help you find out how you can stand out from other companies in your industry.
• Develop a logo and brand identity: Develop a logo and brand identity that clearly reflect your values and the character of your company. Make sure it is concise, clear and easy to read.
• Color choice and typography: Choose a color palette that reflects the key characteristics of your company, products and services. It should also meet the expectations of the potential target group and evoke positive emotions.
• Website and materials design: Design the company's website and other promotional materials such as stationery and branded clothing. They should reflect the company's identity and contain all the elements mentioned in the article. They should be as user-friendly and adaptable as possible.
• Implementation: Integrate the corporate identity into all aspects of the company at the same time, from the website and printed materials to product packaging and building lighting.
• Constant updating and improvement: Don't rest on your laurels - constantly refine your corporate design to reflect changes in your objectives, audience tastes and competitor activity.

TutKit.com is your trusted partner in creating a successful corporate identity. With our ready-made templates, user-friendly interface and online support, you can be sure to get a professional result without any extra effort.

Using ready-made corporate design templates from TutKit.com

Creating a successful corporate design is a complex process, but it is essential for building a strong and successful brand in the market. By following the steps above and paying attention to the details, you can attempt to create a visual representation of your business. But there is a quicker and easier solution. Namely, the ready-made corporate identity templates from TutKit.com. Developed by skilled designers from the well-known agency 4eck Media, they allow you to create your own unique style without the need for additional design knowledge and skills. And make it consistent. Our layouts also have a number of other benefits, such as:

• Full compatibility with programs such as: InDesign, PowerPoint, CorelDRAW, Photoshop, Word and many others;
• Convenient formats for printing both on office printers and in professional print shops;
• A wide range of templates with the possibility of full customization;
• Access to intuitive training materials to help you save money and increase your productivity.

Don't waste time and money on expensive designers or solutions that only work to a limited extent - use TutKit.com's ready-made templates and your corporate identity will impress your audience!