Any successful marketer will tell you that what sells well is presented well. In the real estate industry, good presentation is especially important. Whether you're selling your grandmother's house or you're a real estate agent, when presenting your architectural property, you need to be like a marketing professional and designer at the same time, standing in front of a blank canvas, ready to embody the unique benefits of your property.
Success depends on preparation.
Henry Ford
Every real estate seller is faced with the task of creating an exposé for their residential or commercial property. But just like an artist, sellers often need inspiration and support. This is where exposé templates come into play - a magical tool that opens the door to an effective world of sales opportunities. Not only do they attract the attention of potential buyers, but they also help to effectively communicate the depth and potential of each property. From unique details to luxurious features, ready-made exposé templates help you become a master at quality presentation of your real estate listings. With them, you can close deals quickly and with positive results.
Table of contents
What information is extremely important for a successful exposé?
Of course, the first thing that draws attention to a property is its visualization. To turn attractive photos into a completed sale, also fulfill the following requirements, without which a property exposé would just be a waste of time:
- Description of the property: it should include the type (apartment, house or commercial property), who it is suitable for, as well as the property type and information about the land on which it is located.
- Detailed description: Room layout - number of rooms (living rooms, bedrooms, bathrooms, offices, etc.), presence of patio, basement, garage and parking spaces, as well as other functional spaces that can increase the appeal. Not to be forgotten are entrances and exits, staircases, window openings. Presence of energy sources, types of heating and energy consumption values.
- Location: For the property buyer, location information with an appropriate map illustration and description of the surrounding infrastructure (transport, stores, educational facilities, sports facilities, recreational areas, parks, doctors, pharmacies, etc.) is important - this also helps to increase the status of the place and makes it possible to set a higher price.
- Year of construction and condition: It must be stated when the building was constructed and describe its current condition (in need of renovation, well-maintained, ready to move into). It is important to describe the condition of floors, walls, ceilings, windows and doors - this will help reduce the time spent on routine searches for answers, which can often put off potential buyers. Also list recent refurbishment work.
- Quality photos: Images of the facades and interiors should be maximized for clarity and high resolution. This allows a good view of the property and also speaks to your responsible and professional approach to selling. Potential buyers will understand that you are not hiding any details from them. Don't forget the right angle, which determines how your property is perceived. It should evoke positive emotions, i.e. not be gloomy and depressing.
- Contact details: Buyers should be able to easily find information to get in touch with the seller or agent. Telephone numbers and e-mail addresses should be very legible and always visible.
- Price: The price of the property should be clearly displayed and placed in an easily visible location. Do not write that negotiations are possible - rather set an exact price so that you show that your property has no defects that could lower its price.
IMPORTANT: Never use misleading or inaccurate information in your exposé. Firstly, this will scare off potential buyers. Secondly, it can have unpleasant legal consequences for you.
Why should you use ready-made templates for real estate exposés?
The art of selling real estate is more than just showing rooms. It's about creating an impression, evoking emotion and attracting attention, which will ultimately help close the deal. This is where the exposé plays a major role. And here the question arises: should you reinvent the wheel every time when there are modern exposé templates that not only save time and resources, but also deliver results in the form of increased attention and more contacts?
Firstly, ready-made exposé templates are like a consolidated wealth of experience of the best solutions of their kind for the real estate industry. They incorporate the most effective techniques for conveying information and positioning as a lucrative property, increasing the likelihood of a successful sale. Secondly, they provide consistency and a professional appearance, which are key factors in making a positive first impression on clients. Thirdly, high-quality templates for exposés are editable even for people who don't work in the design industry. They provide you with a solid base from which you can develop your unique ideas and add personal touches.
So by choosing ready-made templates for the exposé, you choose efficiency, professionalism and the opportunity to improve your potential in the art of selling without spending unnecessary time creating each element from scratch. You start directly with the highest standard and only customize images and information. That's it!
Top 5 best exposé templates for real estate sales
Don't be afraid to be creative!
Richard Branson
In the world of real estate, it's important to have effective tools to attract the attention of buyers. That's why we've put together TutKit.com's top 5 best property listing templates to help you showcase your property effectively. These templates were developed by the well-known design agency 4eck Media and will not only save you time, but also ensure that your ad looks professional and meets the high quality standards of the real estate industry. However, when using the ready-made templates, pay attention to country-specific requirements when selling real estate!
Let's take a closer look at each individual exposé template from the agency specializing in real estate marketing.
A well-designed and well-crafted exposé template. The package includes everything from a seller's business card to a beautifully designed real estate presentation with all the details. You'll find design templates for interesting flyers, brochures and slides for presentations.
This template is not only an exhibition layout, but also an elegant corporate design that is ideal for companies working in the architecture and real estate industry.
Thanks to its intuitive tools, you can quickly customize it to suit your needs, regardless of the type of property you own. It's easy to edit in applications such as PowerPoint, Keynote and Google Slides, as well as Word and InDesign.
The template for real estate uses the honeycomb concept. Each honeycomb can represent either a part of the building or the entire building. The design is very modern and extremely popular for high-end real estate. It allows you to create a clear and understandable identity for a real estate company. There are many different templates for posters, roll-up banners, flyers, brochures and business cards. You can highlight the most important details and add all the necessary information.
This exposé template is designed in yellow and gold tones and is associated with warmth, luxury and coziness. Its colors create an atmosphere of comfort and elegance that attracts the attention of potential buyers and conveys a sense of sophistication. You can also easily match the colors to your corporate colors. All layouts emphasize the special features of the property, giving it exclusivity and status. They put visual accents on the key elements of the premises, which helps to stand out from other ads.
This exposé template is the perfect choice if you are looking for a solution to uniquely present business cards, office supplies, 2 and 12-page exposés, flyers and presentation slides. It can be easily edited in programs such as Affinity Publisher, Word and InDesign.
An interesting twelve-page exposé template in A4 format is perfect for presenting your apartment or house at real estate fairs. Each page of this layout has been specially prepared for a visually compelling and coherent presentation of the property with a step-by-step structure. It offers convenient text boxes and tables for all the necessary information. Thanks to its clarity, it allows detailed information to be clearly illustrated and conveyed. Ideal for professional printing as well as for sending in PDF format!
The package contains modern templates for showings or advertising campaigns that promise a high-quality impression of the property and great attention from viewers! Designed with simple geometric shapes, they offer clarity and comprehensibility that real estate buyers are so often looking for. The pack consists of six open designs, each containing templates for Microsoft Word, Adobe InDesign and Affinity Publisher. With just a few mouse clicks, you can change images, text and colors to match your company's corporate design.
It should be emphasized that all designs on TutKit.com are available in the practical DIN format, ideal for office printing as well as for professional printing and also for sending in PDF format!
Which real estate exposé do you like best? Buy it here today and customize it for your property!