How to design a good flyer and what to write on it

Areas of application for flyers: where and how they are used

In this article, you will find out what should be on a flyer and how you can best use it to address someone and turn them into a potential customer.

There are various uses for flyers, some of which we present here:

• Marketing and advertising: companies use flyers to provide information about their products or services. Stores use flyers to provide information about discount campaigns or special offers in order to increase the number of customers and boost sales.
• Events: Organizers create flyers to attract people to their events such as concerts, exhibitions or festivals. The flyers contain information about the date, time and location of the event.
• Politics: Political campaigns use flyers to disseminate information about their candidates and political goals. This helps them mobilize voter support.
• Charities: Flyers are used to disseminate information about local events, relief efforts or fundraisers for those in need.
• Education: Flyers are used in educational institutions to announce upcoming events, lectures, seminars or classes. They help students keep up to date and participate in various educational activities.
• Entertainment: Clubs, bars, movie theaters and restaurants create flyers to attract customers to their events, parties or new events.

Flyers attract people's attention and provide them with information. The main purpose of flyers is to inform people or get them interested in a promotion.

Advantages of using flyers

Flyers give a business or event the opportunity to spread information and grab people's attention. They are cheap and easy to produce, and the advantage is that they are quickly distributed to a large number of people.

• Attract attention: Flyers attract the attention of potential customers or event attendees.
• Wide reach: Flyers can be distributed in various locations, e.g. on streets, in shopping centers or at events, so you can reach a large number of people in a short time.
• Quick transfer of information: Flyers provide basic and clear information about a product, service or event.
• Save money: Creating and distributing flyers is an inexpensive way to advertise, unlike television or radio ads.

Programs for the creation of flyers

Here is a small list of programs that can help with flyer creation. Some of them are free, but most programs require a fee.

• Canva: It is an online tool that offers simple tools to create beautiful flyers. Canva has many templates and pre-made design elements, making it accessible to any user.
• Microsoft Word: You can use Word templates or create your own design by adding text and images.
• Adobe Photoshop: This is a professional image editing program that allows you to create sophisticated and creative flyers. Photoshop is a complicated program for beginners and requires some skills.
• Adobe InDesign: This is the most important program for creating flyers that are folded. Our templates here on TutKit.com are all compatible with Adobe InDesign.
• Adobe Illustrator: Another professional program from Adobe that creates vector graphics.
• GIMP: This is a free and open source program and has many similar features to Photoshop. GIMP is suitable for anyone who wants to create high-quality flyers without spending money on paid programs.

Basic tools for creating a flyer

When you create a flyer in any program, you'll need tools for text, images and design:

• Text tools: Tools allow you to add and edit text on your flyer. You can select fonts, change the text size and style (bold, italic, etc.).
• Images and graphics: You can use the image tools to add photos, illustrations and other graphic elements to your flyer. Examples include your brand logo, product images or background textures.
• Shapes and figures: With the shapes and figures tools, you can add various design elements such as frames, arrows, lines and rectangles to enhance your flyer and highlight important sections.
• Color palette and fill: You can use the color tools to select colors for text, backgrounds and other elements of the flyer. You can also change the fill and outline of shapes and forms.
• Placement and alignment: You can use the placement and alignment tools to position elements on your flyer so that they look neat and attractive. You can center text, align images and so on.

Tips for creating flyers

Headline: This is a short and colorful title or phrase that grabs the reader's attention. It is usually placed at the top of the flyer.
Information about the event or offer: Contains the date, time, location and description of the event or offer. Placed below the title or in the center of the flyer.
Images: Photos or illustrations help to visualize the content of the flyer and attract attention. They are placed around the text or in the background.
Contact information: This is the address, phone number, website or email address where you can be contacted for more information or to place an order. It is usually placed at the end of the flyer.
Call to action: This is a request for the reader to do something specific, e.g. visit a website, make a purchase or register for an event. The call to action is placed next to the contact information or at the end of the flyer.

How do you prevent a flyer from ending up in the trash?

You need to increase the likelihood that the customer will keep the flyer to use your services later. So make your flyer more attractive and valuable to your target customer. But how? Here are a few suggestions?

• Add a bonus or discount: Add a special offer or discount that is only available if you show the flyer. For example: "Show this flyer at checkout and get 20% off" or "Free gift when you buy an item with this flyer".
• Turn the flyer into a coupon: Not only does it contain information about the company or event, but it can also be used as a coupon for a specific reward or offer. For example: "This flyer is your coupon for a discount at a restaurant" or "Bring this flyer and get a free drink".
• Enter a prize draw when you show a flyer: Invite customers to enter a prize draw when they show a flyer. For example: "Show this flyer and you have the chance to win a prize! There's a prize draw every week!" or "Take a photo with this flyer and post it on social media with the hashtag to win an exclusive prize".

Such offers are an added incentive for customers to keep the flyer and sign up for your company's services or products.

Ready-made flyer templates at Tutkit.com

Creating a flyer yourself is not a bad option, but sometimes it's better to buy an easily customizable, professional flyer template available for download here. On our TutKit.com portal, you'll find a wide range of high-quality flyer templates created by professional designers. Our ready-made flyer templates provide a stylish and professional look and you only need to replace the text, saving you time and effort.