Table of contents
Corporate identity is a key factor that can make the difference between a successful company and any other. It is the embodiment of what a company stands for and how it is perceived by the public.
Brand is not what you say it is. It's what they say it is.
Marty Neumeier
What is corporate identity?
Corporateidentity is the way in which a company presents itself and is perceived. It encompasses all the visual and communicative aspects that make up a company, including logo, color palette, typography and messaging. A strong corporate identity can help build customer trust, increase brand recognition and improve employee retention.
Why is corporate identity important?
Corporate identity is extremely important for a number of reasons:
Customer loyalty
A strong corporate identity can contribute to customer loyalty. Through a consistent representation of the company, customers can build an emotional connection to the brand, which ultimately leads to stronger customer loyalty.
Improves reputation
A coherent corporate identity combined with excellent services can help to increase customer confidence in the company. This can lead to a strong reputation for the company among its target group. We have also taken a closer look at this in this article: Corporate Design & Corporate Identity: Make your brand unmistakable
Creates awareness
An easily recognizable corporate identity can raise awareness among both internal and external target groups. It clearly presents the brand promise and brand values.
Helps with differentiation
Companies can differentiate themselves from the competition with a solid marketing strategy that focuses on their corporate identity.
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
Wally Olins
Elements of corporate identity
Corporate identity is defined by three key elements:
Corporate communication
The way in which a company communicates plays a key role in its image. Every day, information is communicated to internal and external audiences to spread a positive image and a consistent message across all of the company's channels.
Corporate design
Corporate design is the most frequently used element of corporate identity. It represents the visual identity of a company and comprises various visual aspects.
Corporate behavior
Corporate behavior, i.e. how the company behaves, is perhaps the most effective element. It encompasses the company's philosophy, mission and values as well as its ethical code of conduct and social responsibility towards customers, employees, partners, society and nature.
Corporate identity vs. brand identity
The terms corporate identity and brand identity are often used interchangeably, but are in fact different. Brand identity refers to the specific characteristics, values and priorities of a product. Corporate identity refers to the characteristics, values and priorities of the company that developed the product.
What is brand identity?
Brand identity is the way an organization wants to be perceived by its target group. It is the message that customers receive from the company's brand.
What is brand image?
Brand or corporate image is the current external perception of your brand by consumers. It is the general associations and beliefs that your customers or potential customers have about your brand.
Examples of strong corporate identities
Apple
Apple may not have a more recognizable logo in the world. The key element of Apple's corporate identity is its exclusivity. It stays true to its corporate identity by keeping all of its products within its ecosystem and sending the same corporate messages with all of its offerings and product packaging.
Starbucks
Starbucks has done an excellent job of creating a unified atmosphere in its locations that conveys a consistent corporate message. Regardless of which location they visit anywhere in the world, customers will find a consistent brand design, which makes it more credible.
Conclusion
Corporate identity is a crucial factor that can make the difference between a successful and a mediocre company. It is the embodiment of what a company stands for and how it is perceived by the public. A strong corporate identity can help build customer trust, increase brand awareness and improve employee retention.
Create professional corporate designs with modern templates
At TutKit.com, you'll find corporate design templates that stand out from the crowd. Buying a template is easy and convenient. First go to the corporate design templates category and then buy the one you like. It's as simple as that.
Customize the templates quickly and easily with your favorite program: The files are available for Affinity Publisher, Word and Adobe InDesign. These templates make it easy for you to position yourself professionally and find a modern corporate design for your company.